We believe great leadership is not about titles.
It’s about responsibility, humility, and impact.
Our leadership team brings together deep expertise in education, business, design, and innovation — but what unites them
is a shared purpose: to shape a better future for the next generation.
Our leadership
Adele Bai
Chief Executive Officer
Winnie Wan Yan Huang
Chief Financial Officer
Kenn Shiel
President - Head of Global Franchise Operations
Matthew Kenley
President - Southeast Asia
Kenny Xu
President - Sales & Marketing
Tracy Wu
VP - Head of Learning
George de Ste Croix
VP - Head of Academics
Aida Pérez
Chief Creative Officer
Henry He
Chief Technology Officer
Leadership with purpose
We don’t believe in leadership from a distance. Our leaders are close to the work and closer to the people. They spend time in our centers, listen actively to teachers and teams, and roll up their sleeves when it counts. Whether it’s launching a new curriculum, mentoring a new manager, or solving an urgent challenge, they lead by example.
Built in collaboration to impact:
Our leadership model is not about hierarchy — it’s about collaboration. We work across functions, countries, and cultures, with a shared mindset of openness and continuous improvement. We challenge each other with kindness, debate with respect, and move forward together.
Guided by our mission
Above all, our leadership team never loses sight of why we’re here: to deliver world-class education and lifelong success for every student. This mission is what drives their decisions and inspires their teams.